Candles In the Wind

Candles have a special place in our homes. Candles are used in the churches, temples, for weddings, for funerals and almost for every occasions such as birthday and anniversary.. Candles have always play a very important role in our society. Recently, special candles are used for spa centres. These are scented candles that gives out special fragrances for therapeutic properties. Somehow these scented candles calm the minds of the clients and make them relax. I decided to try them in special schools for the autistic and children with Attention Deficit Hyperactive Syndrome. To a certain extent, these special candles do have an effect in calming down these children and make the lives of the teachers much easier in handling these special children.
Candles comes from a number of sources, the most commonly found ones come from paraffin wax, which is from petroleum. The more natural waxes that are used in spa centres are made from beeswax or bayberry wax but the costs are high for these ones. Recently, soy candles have been made from the waste of soya beans. Soy candles are environmentally friendly and comes from a renewable source, rather than from petroleum which is a depleting source. Interestingly, Caterpillars Candles made these soy candles which are hand poured, with quality scents that are lasting and are much cheaper than the beeswax types. I have been using these candles in our restaurants, where we put those candles on our guest tables. Those scented candles not only gives the atmosphere a romantic mood but also an ambient lightly scented smell, making it all the more conducive for lovers and couples in our restaurants. We find that our clients spent 40 per cent more on drinks and additional side orders because our guests spent longer hours in our restaurants. Now, we did this research by using several restaurants randomly. Restaurant that were not lighted with soy candles were used as control groups against those restaurants with scented soy candles. The daily revenue collected from each restaurants were tally in a table and comparisons were made over a period of one month. These insights were significant in our marketing strategies and training of our staff. The savings were also quite significant as compared to beeswax candles. For those who are thinking of buying in bulk and distributing soy candles , they can consider the role of wholesale soy candles in their region. The potential of such a business is huge as there is a tremendous increase in spa centres, health clinics and the more upbeat restaurants.